Unless I had a direct recommendation from a friend, I used to browse the shampoo aisle and read the product ingredients and benefits until I could narrow it down to 3 or 4 products that I thought world work on my hair. . .but I still wasn't sure and it was getting expensive.

Fast forward to now where we have our own product line that was developed right here in the United States by the world's best chemists, we made sure to eliminate all the harsh chemicals and keep the good! 

1. Often, breakage and excessive shedding happens because your strands are not getting and retaining the necessary moisture to thrive. Our gentle formula removes product buildup without stripping your hair.

2. We use soy, wheat, and silk proteins to soften, mend and smooth the cuticle thus strengthening your strands, restoring vital moisture, and reducing frizz.

3. Our products are safe for chemically processed and natural hair thanks to our special formula blend! Also, we never test on animals! 

If you desire strands that are both soft and strong, we strongly recommend our Silk Me Out Shampoo and Silk Me Out Conditioner. Our LAID Hair Care duo makes it so easy to achieve salon results at home!